Hello its great to see you here!

We’re Mad Beauty and if you hadn’t already guessed, we’re obsessed with the magical world that is bath, body and beauty! For the last twenty years we have been inspiring and delighting our well-loved customers all over the globe with design-led, playful and innovative products and are immensely proud to have gathered a wealth of industry awards and best in class licenses along the way on this wonderful journey.

Our passion, creating feel good self-care and gifting experiences that capture the imagination of beauty lovers worldwide, allowing them to connect with their favourite brands, express their personality or share memorable feel-good moments with their loved ones.

Based just outside London, UK the Mad Beauty studio is a buzzing hub of ideas and home to a passionate team of in-house designers, developers and technicians. Here we blend expert industry knowledge with boundless creativity and imagination, to develop feel-good, real-good products. Our creativity, beauty industry experience, passion and high-level of detail means we always deliver on smiles and never compromise on quality and efficacy

Cruelty free, we never test on animals and are working towards limiting our impact on the environment by reducing our packaging overall, removing all plastic from our secondary packaging and using recyclable or recycled componentry wherever possible on our primary packaging.

Mad Beauty Awards
Serious About Making Cosmetics Fun